Fin Tales: Saving Cadillac, America's Luxury Icon
$36.00
Subject: Automotive
Author: Smith, John
Publisher: Aviva Publishing
Date Published: 04-2022
ISBN: 163618166X | EAN: 9781636181660
BasicBinding: Hardcover
Features: Price on Product | Pages: 244
Annotation: In Fin Tales, John tells the story of how he and his team sprouted new life and purpose into the storied brand--once the quintessential expression of accomplishment and success in America. The book is a kind of "how to" guide for any CEO or CMO tasked with a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle...where thoughtful navigation of internal decision-making is critical.
In Fin Tales, John tells the story of how he and his team sprouted new life and purpose into the storied brand--once the quintessential expression of accomplishment and success in America. The book is a kind of "how to" guide for any CEO or CMO tasked with a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle...where thoughtful navigation of internal decision-making is critical.
| Subject: | Automotive |
|---|---|
| Title Status | Available |
| Return Code | Yes |
| Height | 1.02 |
| Length | 8.58 |
| Weight | 0.85 |
| Quantity On Hand | 0 |
| Quantity On Order | 0 |